Facebook's Looking to Bring Messaging Back into the Main App

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In line with code within the back-end of the Facebook app, The Social Community might quickly look to convey messaging again into the primary platform, versus redirecting customers to its separate Messenger app.

Facebook chats screenshots

As you possibly can see here, code hacker Jane Manchun Wong has situated a new check which renames messaging as 'Chats' and retains these interactions in the primary app, versus opening in Messenger.

Wong notes that the 'Chat' choice does not embrace all the messaging functionality obtainable within Messenger, however it might enable users to interact within messages without having to modify to the separate app.

Fb initially had its messaging tools integrated into the primary platform, however spun them out into Messenger back in 2014, controversially forcing users to download Messenger to take care of reference to their buddies. That gave Fb an entire new, multi-million (now billion) consumer platform, however the firm was largely criticized for the play, and the Messenger app was savaged by reviewers in consequence.

Now, with Fb planning to lean further in the direction of private messaging, and ultimately integrate its various messaging platforms, it's apparently trying to roll back its strategy. 

In accordance with Fb (by way of The Verge):

“We are testing ways to enhance the messaging expertise for individuals inside the Fb app. Messenger stays a feature-rich, stand-alone messaging app with over a billion individuals utilizing it month-to-month to attach with the individuals and businesses they care about most. We wouldn't have any further particulars to share right now."

The change might make it easier to attach with customers by way of messaging, however it might additionally take a few of the focus away from Messenger as a connective platform. As noted, there would still be functionalities inside Messenger that may not be replicated in the primary app, but if customers need not change throughout the Messenger to take care of their conversations, perhaps they will not, which might impression general Messenger utilization.

Facebook might be constructing a challenge for itself - if users do not have to modify to Messenger, perhaps Fb is tasking itself to make the Messenger app more appealing, with new tools and options designed to continue to attract customers in. Or it might be making an attempt to raised stability on-platform engagement throughout the two apps - whereas Messenger use has been rising, engagement inside Facebook's foremost app has, reportedly, been in decline. By enabling messaging on Fb, perhaps it loses some engagement on Messenger, but features some on Facebook, better balancing its general time spent, and augmenting its subsequent advert potential throughout the 2.

Both method, it's an fascinating consideration - there isn't any phrase on any official roll out as but, and we'll maintain you up to date on any modifications.

Additionally value noting - within the screenshots above, you might have observed that the Facebook header is on a white background. That is a part of a separate test of its in-app presentation and branding, which has not been rolled out to all users as yet.