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Facebook Likes, Even on Ads, Disappear in Australia — US Next?

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may be sad — because emotion influences consumer buying decisions. And marketers find Facebook post and…

Facebook Provides New Insights into the Modern Fashion Shopping Process [Infographic]

Facebook has published a new report which looks at the evolving consumer fashion purchasing journey, and the role that social platforms can and do now play within that process. As per Facebook: "From the growth of the resale market to increasing concerns with industry-wide sustainability, people are having their say in how fashion moves forward.…

Instagram Provides Key Tips to Help Marketers Maximize their On-Platform Efforts

With Instagram's influence on the rise, and more people tuning into the latest trends and happenings through the app, logically, more brands are looking to build an Instagram presence, and market their products and services via Instagram Stories, posts and videos.  And that can definitely pay off - Instagram says that 80% of its users follow…

Twitter Launches New App for Mac, Using Catalina OS

This will be welcome news to Mac fans. Twitter has this week announced that its latest version of the Twitter app for Mac, built on macOS Catalina, is now available in the app store. Twitter first previewed its revamped Mac app back in June, which, as noted, has been enabled with improved tools and options…

71 Terrific Blog Post Title Ideas That’ll Get You More Readers & Subscribers [Infographic]

Are you looking for ways to get more blog readers and subscribers? Are you looking for ideas to use in your blog post titles? The team from Verve Design share their templates to try in this infographic. They break things down into the following sections: Numbers Comparison How / what / why Quick guides Miscellaneous Check…

Facebook Provides New Stories Templates for Businesses, New Business Options for Instagram Direct

Christmas is now only 75 days away, so if you don't have your holiday campaigns locked in, it's time to get moving. Indeed, Facebook says that nearly half of US shoppers start shopping for the holidays in November or earlier. If you're not mapping out your connection strategy, you're going to start missing out on…