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Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Looking for ways to give your holidays digital marketing campaigns a boost? According to Facebook, one option to consider is to add Stories placement to your Feed campaigns, as opposed to using each element - Stories and News Feed - independently, and for entirely separate campaigns. As per Facebook: "A recent multi-cell test in EMEA…

Google Launches New Recorder App with Advanced Speech Recognition Capacity

This could be a significant help in your content creation efforts: The new Recorder app uses speech recognition and AI to transcribe lectures, meetings, interviews and more—and makes them easy for you to find later. (English only right now, with more languages to come.) #madebygoogle pic.twitter.com/fdKRItuS4b— Google (@Google) October 15, 2019 As part of the…

Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers

One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools.  With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and similar customers) consume…

10 Experts Share Their Social Media Marketing Tips for the Holidays

It's time to amp up and adjust our marketing strategies for the holidays - and if you want to get ahead of the marketing game and stand out from the crowd, check out these key tips and pointers from some of the top social media marketing experts. Included here are insights from Mari Smith, Neil…

27 FOMO Marketing Tips You Don’t Want to Miss Out On [Infographic]

Tapping into consumers' fear of missing out - or 'FOMO' - can be a powerful way to drive purchase intent. But it's not necessarily easy to produce. FOMO has become a much more accepted term in recent times, particularly in relation to social networks. The capacity to share anything and everything from your life has embued…

Facebook Likes, Even on Ads, Disappear in Australia — US Next?

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may be sad — because emotion influences consumer buying decisions. And marketers find Facebook post and…