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Confidence Intervals: A Guide for A/B Testing

Confidence intervals are a standard output of many free and paid A/B testing tools. Most A/B test reports contain one or more interval estimates. Even if you’re simply a consumer of such reports, understanding confidence intervals is helpful. If you’re in charge of preparing and presenting those reports, it’s essential. In this article, we’ll look…

Audience Segmentation: Where Do You Start?

As Peter Drucker famously wrote, “The aim of marketing is to know the customer so well the product or service fits them, and sells itself.” In conversion optimization, we talk about the importance of knowing our customers a lot. But we rarely talk about the process of strategically segmenting our audience so that our products…

JavaScript vs. Python: Which Should Marketers Learn?

Like many marketers, you may fantasize about the amazing things you could do if you learned to code. But before you get there, you need to decide which language to learn. Several languages come up: Python, SQL, Bash, JavaScript. But only two are full-fledged programming languages—JavaScript and Python. If you’re interested in programming, these are…

Content Marketing vs. Link Building Case Studies – What Should You Focus On

The battle between link building vs. content marketing continues. It is a love-hate situation. Are you a fan of content marketing, link building or both?  Us, as SEO people, we’ve always asked intriguing questions and tried to dig up dirt to find out new interesting things, new facts, new discoveries, and correlations between the SEO factors…

How to Hire a CRO Agency: A Process to Get It Right

Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning more attention. Hiring an agency can make sense for companies…

Want to Reduce CPA? Try Machine Learning–Driven Retargeting.

The way we do retargeting is restrictive. Creating a tailored, personalized campaign is often done with micro-triggers: Did the user spend more than X minutes on the site? Did they view more than Y pages? Did they add to cart? Are they visiting on mobile? All of these data points personalize the messaging for retargeting…