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Sitemaps & SEO: Are Sitemaps Still Important for SEO in 2019?

As SEO evolves, it gets more and more human-centered and people in the industry begin to question old techniques, targeted mostly at search engines. Such is the case with Sitemaps, which have been around for ages. Do sitemaps still matter for SEO in 2019 or are they just a waste of time? When and why…

Multichannel Attribution: How to Measure the Unmeasurable

If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions.  Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing,…

Is Google Blocking Your Site Due to Mixed Content? Identify & Fix Mixed Content Issues

Google has recently announced that Chrome will block mixed content on web pages beginning December 2019. Starting with the Chrome 79 version, Google will gradually move to blocking all mixed content by default. Therefore, if your website has mixed content, it will be blocked and your users won’t be able to access it. Everything from what…

B2B Video Marketing: A Strategy for Lead Generation

Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90…

Adobe Analytics Implementation: Hacks You Don’t Know About

A few years ago, our developers rolled out Angular on a few key web pages—without consulting the web analytics team. The pageviews on some of the pages suddenly dropped to almost nothing. I bought two books on Angular to try to find a solution. Meanwhile, my manager stumbled on an alternative syntax for tracking pageviews…

SEO Content Writing Done Right – Create Content that Google Wants to Rank at the Top

We know that there’s no such thing as perfection nor the perfect content marketing recipe. Yet, you can get close to it and create a piece of content that Google will want to rank. We’re not saying that it’s easy but it’s surely not impossible, especially when you have at your disposal the right content…