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5 Things Your Business Should Automate For Better Results

Automation has numerous applications and can help in many aspects of your business. It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization. Another benefit of using business…

How to Scale a Tech Startup With Proven Growth Hacking Tactics

Okay, Here’s a fact to get you started on this article: “According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.” If we segment our research into tech-startups, it turns out that in every one hour, 80 new…

Is Google Blocking Your Site Due to Mixed Content? Identify & Fix Mixed Content Issues

Google has recently announced that Chrome will block mixed content on web pages beginning December 2019. Starting with the Chrome 79 version, Google will gradually move to blocking all mixed content by default. Therefore, if your website has mixed content, it will be blocked and your users won’t be able to access it. Everything from what…

The Undeniable Influence Of Colors In Marketing (And How To Use Them)

How many individual pieces of content marketing have you seen so far today? If you’ve spent any time on the internet, the answer is probably somewhere between “thirty-something” and “far too much” – there’s a reason for it. Marketing is everywhere, from our social media accounts to Google searches to even our email inbox. We…

B2B Video Marketing: A Strategy for Lead Generation

Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90…

Adobe Analytics Implementation: Hacks You Don’t Know About

A few years ago, our developers rolled out Angular on a few key web pages—without consulting the web analytics team. The pageviews on some of the pages suddenly dropped to almost nothing. I bought two books on Angular to try to find a solution. Meanwhile, my manager stumbled on an alternative syntax for tracking pageviews…