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How to Build Your Own Website: 2 Ways to Do It Even if You’re a Beginner 🌱

The question of how to build your own website is something that many people struggle with. And especially if they’re beginners who haven’t previously owned a website. Websites are (believed to be) expensive 💰, complicated ⚙️, and overall stressful to manage 🤕. Or are they? Well, as some of you know, it doesn’t have to…

Only 37% of personal emails are considered “useful”

Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a…

6 proven local email marketing ideas for small businesses

Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power…

8 Online revenue model options for Internet businesses

Selecting the best ad revenue options for digital startups Back in the 'dot-com' days, I was often contacted by site owners with an idea for a new site who were trying to work out how much revenue they'll be able to raise depending on the number of visitors to their site and the different advertising…

How emotionally fueled mass communication can affect advertising and brands

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn't a good idea It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position. Brands invest in advertising to attract attention, get the word out, and…

Key principles to use rich media in emails

With so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022. With…