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Paid and Organic are Indistinguishable

When that reality was, though, was a matter of extreme debate ~ Iliad & OdysseyThe idea of Paid Search and SEO being one, has been debated for years. Paid search is pay per click (PPC) traffic that is not free. You have to pay a cost dictated by Amazon, Microsoft Ads, Google, Oath. SEO is free search engine…

Facebook Likes, Even on Ads, Disappear in Australia — US Next?

Marketers won’t enjoy seeing Facebook likes disappear, both on their ads and on user content. That may happen, though, if a test occurring in Australia meets the social media giant’s expectations. But if likes disappear in the U.S., marketers may be sad — because emotion influences consumer buying decisions. And marketers find Facebook post and…

How Can Brands, Agencies Unlock the Power of TikTok?

With TikTok aggressively growing, marketers are quickly searching for the best ways to leverage and engage the hottest new social platform. As recently as June, TikTok set a new record in user spending, climbing 588% to more than $10 million from in-app purchases of virtual currency (known as Coins). At the same time, the audience…

16 Business Intelligence Tools for Ecommerce

Business intelligence tools can organize and analyze data from many sources to help owners and managers with critical decisions. Basic intelligence tools — Google Analytics, native analytics from an ecommerce platform — are free, but they often are time-consuming compared to premium alternatives. A business intelligence tool can provide helpful data to make critical, daily…

WWTT? Tinder Swipes Right on Interactive Content for ‘Swipe Night’

Apparently, Tinder isn't just about hookups anymore. In this episode of "What Were They Thinking?" Melissa shares Tinder's new original interactive content series featuring responsive, streaming video, called "Swipe Night." Every Sunday throughout October will have Tinder users logging in to participate in the apocalyptic choose-your-own-adventure story.

How to Make Your Annual Marketing Strategy Session Interactive

Around this time last year, my team and I began working with our clients on their 2019 marketing strategies. This is something we do every year. But this time, we decided to think about it a little differently: We took an interactive approach to planning each strategy session. We’ve learned from countless discovery sessions, creative…