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Use Facebook Audience Insights Tools to Swipe Your Competitor’s Customers

One of the great advantages of advertising on Facebook is the ability to fine-tune your audience targeting using the platform’s research tools.  With Facebook’s Audience Insights tool, you can go beyond high-level demographics (location, age, gender, etc.) and identify the specific interests, websites, publications and content topics that your current customers (and similar customers) consume…

Effective Behavioral Targeting Depends on Accurate Data. So Why Aren’t We Demanding It Be Verified?

The following article was originally published by Total Retail. To read more of their content, subscribe to their newsletter, Total Retail Report. A rapidly growing portion of location-based advertising spend is shifting from targeted media to behavioral targeting. This essentially means that brands are moving away from investing in location-targeted advertising and opting instead for…

Voice Search Is Popular With Consumers, But Marketers Are Still Lost

Voice search is big in marketing now. Retail is the big winner among marketing verticals benefiting from the rise in voice assistant-fueled Internet searches, but one study of retail and restaurant voice search readiness found those studied were “not prepared for voice, at all.” That Chatmeter research suggested three paths to brand improvement, but other…

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.Join our webinar on Oct. 24 to learn more about programmatic >>Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage…

[Hero Academy Video] What You Need to Know About Naming Conventions

There’s a lot of complexity in running paid ads, so it’s easy to let something more simple – like naming your campaigns – fall to the bottom of your to-do list. However, investing the time and energy upfront to build a consistent campaign naming convention will pay off over the long run. Not only does…

Paid and Organic are Indistinguishable

When that reality was, though, was a matter of extreme debate ~ Iliad & OdysseyThe idea of Paid Search and SEO being one, has been debated for years. Paid search is pay per click (PPC) traffic that is not free. You have to pay a cost dictated by Amazon, Microsoft Ads, Google, Oath. SEO is free search engine…