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Google Outlines Latest Halloween Search Trends with ‘Frightgeist’

Looking to stay up with the latest Halloween trends for your campaigns - or maybe just so you don't go out dressed as the same character as everyone else? Google's got you with its latest 'Frightgeist' search trends index, which showcases the latest Halloween search trends by region, costume, and a range of other subjects.…

Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth

Cory Bouthillette, @coryb, Unsplash.com There’s an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers…

Google Ranking Factors for 2020: Facts and Myths [Infographic]

Google reportedly utilizes more than 200 ranking factors when calculating its search result listings, however no one can tell for sure what, exactly, is included within this process. Besides, as the search engine evolves, it's always changing. What worked as a ranking factor yesterday, may be of no use today.  Because Google has never published any official…

Google Takes Aim at Pinterest with ‘Style Ideas’ and Improved Google Shopping

Back in February, ahead of Pinterest's IPO, we noted that one of the platform's key challenges would likely come from Google, which has been slowly evolving its own eCommerce tools. As we noted back then: "Google is also looking to advance its options along the same lines [as Pinterest], and once Pinterest goes public, and…

New Google data control features and Instagram Restrict – News roundup

Google's new data control features, Instagram launches 'Restrict', fewer women in executive marketing roles, Burger King under fire for tweet and Twitter testing 'Stream Tweets' This week has seen Google announce a slew of new features designed for helping users better manage their privacy and data, all of which are now being rolled out. Instagram…

5 Google Display Ads Best Practices That Always Work

Last updated: October 2, 2019 Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts…