Bing Advertisements Action Extensions: What You Need To Know

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Bing Advertisements announced in early April 2019 they're releasing a new ad extension format – Motion Extensions.  This new format is completely distinctive to Bing Advertisements allows advertisers to add a preset call-to-action as an ad extension.

Background Information

There are 70 totally different motion varieties that may be chosen for Motion Extensions including “Free Quote” and “Visit Store.”  Action extensions will show under the advert probably in combination with other ad extensions.  Bing Advertisements claims that advertisements with Motion Extensions applied delivered 20% larger CTRs throughout beta testing.

Action extensions may be applied to campaigns concentrating on cellular or desktop users and are available in all languages at present supported by Bing Advertisements.  These extensions might be applied at the account, campaign or advert group degree, just like other extension codecs.

Motion Extension Setup

Action extensions at the moment are out there inside the Bing Advertisements interface.  Comply with the steps under to create a brand new Motion Extension and apply it to your account.

  • Step 1:  Navigate to the advert extensions page inside the interface and select Action Extensions beneath the extension view drop down
  • Step 2:  Click the Ad Extensions dropdown inside the interface and choose Motion Extensions

Bing Ads Action Extensions Location

  • Step three:  Click “Create advert extension” to add a brand new motion extension. Be sure you take note of the extent you're applying the extension to: account, marketing campaign, or ad group
  • Step four:  Click +Add new Motion Extension underneath the field displaying Obtainable Motion Extensions

Bing Ads Action Extensions Create New

  • Step 5:  Choose the appropriate language, motion textual content, URLs, and the schedule you want to the extensions to run on. Needless to say sales oriented Motion Text like “Bid Now” might irrelevant for hours the place a gross sales middle is probably not staffed.

Bing Ads Action Extensions Setup

  • Step 6:  The new Action Extension will appear inside the Chosen Motion Extension field. Save the replace under to use the extensions to the account
  • Step 7:  Motion Extension will seem as a stay ad extension within the account

Bing Ads Action Extensions Live Example


In the event you’re at present operating campaigns in Bing Advertisements, I extremely advocate laying in some Motion Extensions, since they're completely distinctive to the platform. It’s not typically that Bing Advertisements is leading the best way with unique or new ad features. We should always all rejoice Bing’s creativity and check this new format. Who knows – perhaps you’ll experience a 20% improve in CTR along the best way.