Bing Ads Action Extensions: What You Need To Know

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Bing Advertisements introduced in early April 2019 they're releasing a brand new ad extension format – Motion Extensions.  This new format is totally unique to Bing Advertisements allows advertisers so as to add a preset call-to-action as an advert extension.

Background Information

There are 70 totally different action varieties that can be selected for Action Extensions together with “Free Quote” and “Visit Store.”  Action extensions will show under the advert probably together with different ad extensions.  Bing Advertisements claims that advertisements with Motion Extensions utilized delivered 20% greater CTRs during beta testing.

Motion extensions could be applied to campaigns concentrating on cellular or desktop customers and are available in all languages at present supported by Bing Advertisements.  These extensions could be utilized on the account, marketing campaign or advert group degree, just like different extension formats.

Motion Extension Setup

Action extensions at the moment are out there inside the Bing Advertisements interface.  Comply with the steps under to create a new Action Extension and apply it to your account.

  • Step 1:  Navigate to the ad extensions page inside the interface and choose Action Extensions underneath the extension view drop down
  • Step 2:  Click the Advert Extensions dropdown inside the interface and select Action Extensions

Bing Ads Action Extensions Location

  • Step three:  Click on “Create advert extension” to add a new action extension. Make sure you pay attention to the extent you're applying the extension to: account, marketing campaign, or advert group
  • Step 4:  Click +Add new Motion Extension underneath the box displaying Out there Motion Extensions

Bing Ads Action Extensions Create New

  • Step 5:  Choose the appropriate language, motion textual content, URLs, and the schedule you desire to the extensions to run on. Remember that gross sales oriented Action Text like “Bid Now” might irrelevant for hours the place a sales middle will not be staffed.

Bing Ads Action Extensions Setup

  • Step 6:  The brand new Motion Extension will appear inside the Chosen Motion Extension field. Save the replace under to use the extensions to the account
  • Step 7:  Action Extension will seem as a reside advert extension within the account

Bing Ads Action Extensions Live Example

Conclusion

Should you’re at present operating campaigns in Bing Advertisements, I extremely advocate laying in some Motion Extensions, since they are completely distinctive to the platform. It’s not typically that Bing Advertisements is main the best way with unique or new advert options. We should always all rejoice Bing’s creativity and check this new format. Who is aware of – perhaps you’ll experience a 20% improve in CTR alongside the best way.

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