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6 Content Formats That Boost Social Media Followers

We feel exhilarated when we receive a good response to our social media posts. It boosts our confidence. We know we are doing the right thing on social media. What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of…

How I Help Business Audiences Embrace Innovation, Disruption and Change to Lead the Way Forward

We live in an era of #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives…employees, customers, and partners…and, you and me. AI, Crypto, Quantum Computing, Blockchain, AR/VR, facial recognition, wearables, IoT/IIoT, 5G, automation and 20 other disruptive technologies will only continue to change everything as we know it. Digital transformation, innovation, and new…

Forget focus groups: Unlock these 4 insights from rapid testing

While focus groups often reinforce assumptions, rapid testing is able to illustrate whether any assumptions about a product, audience, and go-to-market strategy are accurate. It’s time to face the facts: focus groups aren’t cutting it anymore. These relics date back to 1937 when Princeton University researchers investigated what sort of messaging sent over radio airwaves…

Twitter Seeks to Clarify its Approach Relating to “Public Interest” Tweets Which Break its Platform Rules

Twitter has once again sought to clarify its rules around tweets from high profile users which technically violate its rules, but which it chooses to leave active in the public interest. Twitter published a similar clarification back in June, after repeated calls for it to take action against tweets from US President Donald Trump. Twitter…

Instagram Adds New Options to Control Third-Party Access to Your Account Information

Instagram has improved its options to help users better manage which third-party apps can access their Instagram account information, and what specific data they can get. As explained by Instagram: "Third-party apps and websites often provide an option to “Import photos from Instagram” or to “Connect/Link to Instagram.” Some examples include apps that allow you…

Facebook Publishes New Data on the Effectiveness of Combining News Feed and Stories for Ad Campaigns

Looking for ways to give your holidays digital marketing campaigns a boost? According to Facebook, one option to consider is to add Stories placement to your Feed campaigns, as opposed to using each element - Stories and News Feed - independently, and for entirely separate campaigns. As per Facebook: "A recent multi-cell test in EMEA…