5 artistic subjects to get your e-mail advertising mojo going

Marketing Guide to Action

Marketing Guide to Action / Marketing Guide to Action 5 Views 0

Artistic email topics can skyrocket your open rates beyond the 18.1 % average and yield more clicks, engagement and gross sales. The truth is, 56 % of shoppers say they’re more likely to click a link in an interesting email. So, don’t be afraid to shake issues up and take a brand new strategy. Whereas not all of these ideas will work for your enterprise, they’re positive to kick-start your creativity and get your email marketing mojo going.

1. Earlier than and after 

Don’t inform your audience your services are nice. Present them as an alternative with before and after pictures that clearly illustrate why your company is superior. Examples embrace:

  • Lawn Fertilizer 2000: Earlier than & After Pics
  • See the results of Jill’s 30-day weight loss challenge
  • Kitchen remodels, before and after
  • Website makeover before and after screenshots

This photograph from CLIP Garden Care exhibits clients that they will have superbly manicured hedges without spending hours doing tedious yard work.

Before and after picture of trimmed hedges

For those who operate a B2B enterprise and need to reveal the advantages of hiring you or buying your software, charts and graphs can exchange photographs in your emails.

2. Warning emails

Are your subscribers doing one thing mistaken or inadvertently putting themselves in peril? Warning emails command attention and stress how necessary it is to comply with your advice. Examples embrace:

  • WARNING: Your soap is dangerous on your pores and skin
  • 5 methods your house is killing you
  • Don’t use phosphorus on your garden — do this as an alternative
  • Warning: your benefits are about to run out
  • It’s the final day to save lots of huge on beachwear
  • Your enterprise is losing hundreds of dollars

The aim is to create a way of misery and urgency to act, and that motion might be purchasing your services or products.

warning email example

3. Secrets and techniques revealed

Revealing secrets that assist your viewers obtain their objectives and improve their lives is a strong solution to encourage e mail opens and clicks. Examples embrace:

  • The #1 secret to healthy weight loss
  • 5 secrets to an attractive garden
  • The secrets and techniques our rivals don’t want you to know
  • 7 secrets to scorching summer time fashion
  • Faucet into the secrets to complete wellness

Within the instance under, Stack Social makes use of “secrets and techniques” in an enticing method, without sounding spammy — that’s the ticket to protecting your communications credible. 

Secrets are fascinating and intriguing, and letting your viewers in on them will encourage confidence in your model.

4. Movie star identify drops

You don’t need a star endorsement to profit from massive names. As an alternative, your emails can supply commentary based mostly on the issues a star does and says. For example, if a star endorses a competitor’s product, you may call out their mistake. Or, if a star mentions they like a sure activity, you'll be able to listing the explanation why. Examples embrace:

  • Kanye is making an enormous mistake – here’s why
  • Why Taylor wears purple clothes (and it is best to, too)
  • Which hair gel does Leo use?
  • The best way to work out like Jennifer

In fact, you’ll need to watch out to not suggest any type of endorsement; however for those who’re simply offering commentary based mostly on issues celebrities have stated or accomplished, it can be a implausible strategy for producing more opens and clicks.

5. Disbelief 

Disbelief may be intriguing and sensational — each powerful methods to encourage opens — and may end up in resolutions that inspire clients to behave. Examples embrace:

  • You gained’t consider this weight-reduction plan!
  • We stated social media doesn’t work. We have been flawed …
  • 10 unbelievable kitchens on your inspiration
  • You need to see these Furniture deals to consider them
  • Delicious aspect dishes you gained’t consider are gluten-free

Sending the same previous emails will solely put your clients to sleep or drive them to unsubscribe, so dare to be totally different. Keep in mind, your objective is to create content that clients interact with, respect and share. Step out of your comfort zone and begin utilizing recent, new creative email ideas to rise above the muddle and the competition. 

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Editor’s word: This text was originally revealed in 2014 and has been rewritten for accuracy and relevance.

© 2019, Brian Morris. All rights reserved.

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